zaterdag 28 maart 2009

Nike Air Force 1 x Busy P

The Busy P x Air Force 1 is created in partnership with global innovator Pedro Winter aka Busy P as part of the 1WORLD series. Busy P is an electro house dj, producer, Ed Banger label manager, Daft Punk's manager and entertainer extraordinaire.

To design the Air Force 1 of his dreams, Pedro enrolled the services of So-Me, house art director of Ed Banger Records. Pedro likes his sneakers to be as bright and extravagant as possible, while So-Me has a very sober and classic taste in footwear. The two argued so much about what should be on the shoe that they decided to tell that story... on the shoe itself !

From the colors and materials to the stitching, every detail was the object of child-like squabbles between Busy P and So-Me. In the end, both are happy: the inside of the shoe is as slick and elegant as So-Me wanted the design, while the outside is as over-the-top as Busy P envisioned it. Pedro says, "I want my shoe to be a symbol for people who don't take themselves too seriously."

The Air Force 1 x Busy P is limited to 400 pairs, 200 for Europe and 200 for the US. These are sold out everywhere and now on display at the store !